Increased computer power and big data make it possible to analyze large amounts of data to search for new insights and knowledge. One way of doing this is an unsupervised search that uses regression techniques to find possible relations between data items in the data set. What are the possible downsides of this method of data exploration? Under what conditions would you recommend it to organizations? After discussing these questions have a look at https://goo.gl/3BQNd5.

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Provide an example of an instance where the use of big data does not allow for performance increases in business key performance metrics. If you cannot find any in your research then make one up.