Consumers Responses

1. The research on how social comparisons influence the self have been mixed. Some research argues that upward comparisons inspire assimilation, whereas other research argues that upward comparisons lead to feelings of inferiority and a low self-concept. Based on your understanding of how people make social comparisons, what might influence how comparison standards affect a person’s view of themselves? (30 pts (Make a summary statement about social comparisons (10 pts) / Review research on upward comparisons (list 2-3 reasons) (10 pts) / Review research on downward comparisons (list 2-3 reasons) (10 pts))

2. Explain attribution theory in the context of the results of the article “Consumers’ Responses to Negative WOM Communication: An Attribution theory Perspective.” Why does it make sense via attribution theory that brand evaluations decreased when the negativity of the WOMC message was attributed to the brand, but brand evaluations increased when the negativity of the WOMC message was attributed to the communicator? (30 Pts (Explain attribution theory in this context (15 pts) / Explain why brand evaluations decreased for brand but increased for communicator (15 pts))

Don't use plagiarized sources. Get Your Custom Essay on
Consumers Responses
GET AN ESSAY WRITTEN FOR YOU FROM AS LOW AS $13/PAGE
Order Essay

3. (A) Apply the theory of cognitive dissonance to this situation: A republican voting for the democratic candidate. How would you explain this phenomenon based on dissonance theory? (Hint: use the three factors). (30 pts) (10 pts (Explain dissonance theory and why it applies here (4 pts) / Explain each factor of dissonance in relation to this event (2 pts each)). (B) Show how this theory has been supported by the research. (Hint: summarize 2 articles defending this theory). (20 pts (10 pts for each summarized article)).

4. The article “The Ironic Impact of Activists” claims that the negative stereotypes associated with these activists actually reduces their social change influence. Based on what you know about reducing negative stereotypes, what would you suggest based on the research, for a feminist group to remove its negative stereotype? (30 pts (Explain the claim of negative stereotypes reduce social change influence (10 pts) / Include 4 strategies a feminist group could apply to reduce their negative stereotype/s (5 pts each for 20 pts)). Visit https://en.wikipedia.org/wiki/Efficient_Consumer_Response for more details.

Order Now

5.  Explain the polarizing forces of social issues displayed on social networks like Facebook, using Social Identity Theory. What mechanisms allow these relationships? (30 pts (Explain Social Identity Theory (10 pts) / Identify 4 mechanisms/explanations of SIT that explain the polarizing displays on social networks (each explanation is worth 5 pts for a total of 20 pts)).

Grand Paper Writers
Order NOW For A 10% Discount!
Pages (550 words)
Approximate price: -

Our Advantages

Plagiarism Free Papers

All papers are written by the best professional writers to ensure 100% originality. We always provide plagiarism reports whenever we deliver completed papers.

Free Revisions

All papers by Grand Paper Writers are completed and submitted on time. This timely delivery of papers gives you time to go through the paper before the official deadline.

Title-page

As an additional service, we will provide a title page that precedes the contents of your paper. Here, you will provide your personal details.

Bibliography

We also ensure that we provide an extra page for the references or bibliographies following referencing rules.

Originality & Security

At Grandpaperwriters.com, we guarantee students for the provision of security and original work. All your personal information is handled with confidentiality and is not shared with third parties. Additionally, we ensure that we provide original content with accompanying plagiarism reports to show originality.

24/7 Customer Support

Our customer support team is always available 24/7 to provide instant responses to any queries raised by students.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Grandpaperwriters.com has the best professional essay writers for quality services.

Pricing

Flexible Pricing

Here, a Grandpaperwriters.com, we do not compromise on the time of our clients. We always deliver all completed papers on or before the deadlines.

Communication

Admission Help & Client-Writer Contact

Grandpaperwriters.com provides an interactive portal where students can communicate directly to their writers.

Deadlines

Paper Submission

Here, a Grandpaperwriters.com, we do not compromise on the time of our clients. We always deliver all completed papers on or before the deadlines.

Reviews

Customer Feedback

Grandpaperwriters.com appreciates feedback from our clients to help us improve the delivery of essay writing services. As such, we are constantly changing our policies to ensure maximum customer and writer satisfaction.