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Dollar Tree Company
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Introduction
Dollar Tree is an American based company of various discount shops that retail goods and services for $1 or fewer and has its control center based in Chesapeake, Virginia. The firm controls over 13,700 shops within the 48 neighboring United States and Canada with these shops being supported and guided by an international logistics network of close to twelve distribution centers. The industry operates one-dollar stores which are titled Dollar Tree and Dollar Bills together with another universal price-point multiple chain with the title Family Dollar. The company stocks some goods and services inclusive of the state, local, and private items. Some of the sections within the Dollar Tree shops are health and beauty, glassware, dinnerware, household cleaning supplies, food, and snacks. A majority of Dollar Tree industries supplies also retail cold foodstuff and dairy products including milk, ice cream, pizza, eggs, frozen meals, and pre-made baked products. Even, in the year 2012, the firm started allowing producer’s coupons at all of its stores globally.
History
In mid-1954, a person by the name K. R. Perry started a Ben Franklin variety chain in the Norfolk, Virginia which afterward altered its name to K$K 5$10. Later in 1970, Macon Brock, Doug Perry, and K.R. Perry opened a store known as K$K Toys based in Norfolk, Virginia that enabled the mall strategy to overlap up to 130 retail shops on the East Coast. Doug Perry, Ray Compton, and Macon Brock were able to start another chain store known as Only $1.00 which had a total of five stores located in Tennessee, Georgia and the rest in Virginia (Ma et al. 2013). In the year 1991, the managers resolved to shift their attention and focus completely on the enlargement of the dollar shops after selling K&K shops to KB Toys that is a Melville Corporation. In the year 2004, the company started its primary store in North Dakota that was an indication of its operations of retails in the entre 48 bordering states. The firm also launched fresh distributions joints in Joliet, Illinois, and Ridgefield, Washington D.C. in year 2006, the business acknowledged its 20th year duration of selling at a $1.00 price, started its 3,000th chain, and managed to acquire 138 DEAL$ shops that were formerly governed by SUPERVALU INC. In the following year, 2007, the industry increased its Briar Distribution Center which attained the $4.5 billion sales limit.
In 2009, the Dollar Tree industry restructured its entire link with a modern e-commerce site; DollarTree.com that exhibits the company’s products in more significant levels to customers, small organizations, and businesses. Also, the location helps the Dollar Tree firm to advertise all its in-store happenings, specials, seasonal promotions, and featured goods and services to allow customers locate their stores with much ease. The institution also lately included client ratings, reviews and consumer tales to their website. In 2011, the organization started its 4,000th chain shop and received close to 90 Canadian Dollar Giant shops that are situated in Vancouver, British Columbia. These stores are managed in Ontario, Alberta, British Columbia, and Saskatchewan. The industry has been able to offer over $10 billion for the procurement of its rival opponent chain store; Family Dollar (Ma et al. 2013). Dollar Tree has been rated to be an extreme discount store that has been able to successfully accomplish this since their customers work tremendously hard to access the best bargains out there. Moreover, the firm has maximum power over the incredible purchasing control at the dollar price level.
Top Competitors for Dollar Tree
Big Lots, Inc. Company
The Big Lots is a North America’s number one broad line closeout retailer that hosts more than 1,500 Big Lots stores in the 47 US states. The company sells several brand-name goods and services; inclusive of food and other consumables, furniture, seasonal items, housewares, and toys. These products have been manufactured in large quantities, returned, discontinued at an average of twenty percent to forty percent which is below discounter’s prices. The firm’s commercial group sells their discounted products to many retailers, producers, distributors, and other wholesalers. The industry’s most prominent markets include California, Florida, Texas, and Ohio that continues to consume their products in large quantities. Back in the year 2005, Big Lots decided to close almost 170 stores inclusive of all its freestanding Big Lots Furniture specialty stores (Monteiro & Cannon, 2012). A majority of the company’s stores are structured in a manner that they have furniture sections which markets upholstered equipments including; love seats, sofas, and recliners. It later announced that it would change its New York Stock Exchange ticker representation from BLI to Big, starting with marketing operations in August.
Dollar General Corporation Company
According to Hensman, R. (2015), Dollar General Corporation is in charge of a series of price cut retail shops situated mostly in the southern, southwestern, Midwestern, and eastern United States. The institution offers a wide collection of stocks which comprise of merchandise inclusive of consumable goods such as foodstuff, paper and cleaning items. The industry also controls the field of discount general commodities and is regarded as the fast-growing retailer with over 13,500 discount stores in close to 46 US states, mostly in the South East, Midwest, and the Southwest. The industry generates more than seventy-five percent of its sales from consumable goods such as shelf-stable, refrigerated and perishable foodstuffs together with 12 percent seasonal items. The seasonal items include toys, stationeries, batteries, accessories, decorations and prepaid phones. Also, the stores offer various household goods such as health, cleaning supplies and beauty items. Dollar General intends to target low, middle and fixed-income buyers pricing products at $10 or less. The firm is a significant competitor of Dollar Tree Company in the United States.
99 Cents Only Stores LLC Company
99 Cents Only Stores retails closeout and regular general stocks for 99 cents or even less through 390 stores located in three states; close to two-thirds of its stores are situated in California while the remaining stores are in Texas, Arizona, and Nevada (Arrigo, 2013). The vendor sells name-brand and private-label food and grocery items which contribute close to 55 percent of the total sales. Moreover, it retails health and beauty products, household and seasonal items, hardware, stationery, and party goods. A majority of the company’s products are priced at 99.99 cents or even less, even though some goods are sold at a higher price point. The Company also controls the Bargain Wholesale which deals with wholesale to retailers all over the United States and exports their products to more than 16 countries from the showrooms of in Los Angeles. Moreover, the firm also exhibits at trade shows situated in Las Vegas and Chicago.
References
Arrigo, E. (2013). Corporate responsibility management in fast fashion companies: the Gap Inc. case. Journal of Fashion Marketing and Management: An International Journal, 17(2), 175-189.
Hensman, R. (2015). Dollar General and Family Dollar Merger: An Economic Analysis of Anticompetitive Effects. University of Toronto Economic Review, 33.
Ma, X., Barnes, T. L., Freedman, D. A., Bell, B. A., Colabianchi, N., & Liese, A. D. (2013). Test–retest reliability of a questionnaire measuring perceptions of neighborhood food environment. Health & place, 21, 65-69.
Monteiro, C. A., & Cannon, G. (2012). The impact of transnational “big food” companies on the South: a view from Brazil. PLoS medicine, 9(7), e1001252.
