Communication Studies

Answer the questions below and submit your response on Carmen via Dropbox. Please submit a Word or PDF document. Please use 12-point Times New Roman font and double-space your submission. Your answer needs to be between 400-750 words (no exceptions). Title pages and other formalities are not necessary. Simply include your name and Application Assignment 4 at the top of your document, answer the question, and submit it to Carmen via Dropbox.

What was is an innovation you recently adopted? It could be an object (e.g., new technology/product) or a practice/idea (e.g., new diet, workout). Please select an innovation that you perceive to be very new to you that you adopted in the last year or two.

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1) Please list and if necessary briefly explain the innovation.

In the lecture, I discussed how people first become aware of the innovation, persuaded to adopt the innovation, decide to adopt the innovation, implement the innovation into their lives, and finally confirm whether to continue with the innovation or reject it. see https://en.wikipedia.org/wiki/Communication_studies for more details

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2) Please explain if the above steps do or do not reflect your own experience with adopting the innovation.

In the lecture, I discussed how relative advantage, compatibility, complexity, trialability, and observability, help predict the likelihood of adoption.

3) Please explain how two of the above predictors influenced your decision to adopt the innovation.

In the lecture, I discussed how the population of adopters includes innovators, early adopters, the early majority, the late majority, and laggards.

4) Please explain what group (or groups) you feel like you typically belong in and why you feel like you tend to belong to that group.

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