Communication Studies

Write brand slogans for 3 social media platform: Twitter, Instagram and TikTok.

Consider Covid19 situation. What side of each platform came forward during this time of epidemic?

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You have to write 15 slogans for each them. Hence, you will write 45 slogans in total.

While working on your slogans, here are some guiding questions you have to ask yourself:

1.    What is the brand essence of each medium? What is their reason to exist in the first place?
2.    What is their brand promise? Visit https://en.wikipedia.org/wiki/Communication_studies for mor details.

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3.    What kind of benefit do they provide to consumers (rational, emotional, value related)? What consumer need/needs do they satisfy?
4.    Where does the consumer insight lie? What insight has guided you when you came up with your slogan?

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