Coca-Cola in Canada is a family business which operates in 10 provinces in Canada. It has 6200 employees in over 50 facilities. They manufacture, market, sell and distribute Coca-Cola products. Coca-Cola offers a wide variety of beverage brands, many of which come in no-calorie and low-calorie options. These beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks, and ready-to-drink teas. Its popular brands in Canada including Coca-Cola, Diet Coke, Coca-Cola® Zero Sugar, Coca-Cola Life, Sprite, Fanta, NESTEA, POWERADE, Minute Maid, Dasani, and vitamin water.
(The Coca-Cola Company, 2016)Location: 3851 23 St NE, Calgary, AB T2E 6T2The Coca-Cola Company aims to refresh the world in body, mind and in spirit. To inspire a moment of optimism.Coca-Cola Culture is embedded in the seven core values of the Organization: Leadership, Passion, Integrity, Collaboration, Diversity, Quality, and Accountability.The sales department in Coca Cola is a big team with different players working together to accomplish their goals and meet the target.
This consists of field sales manager, field sales account professional, sales execution associate, Merchandiser, Sales representative. (Coca-Cola European Partners, 2019)History of Coca Cola: Dr. John Pemberton in 1886 launched his new beverage at Jacobs Pharmacy with about nine servings sold in a day per year. Today it refreshes the world with 1.9 billion servings sold a year from a wide range of beverages. Job descriptionCompany Name: CocaCola Job: Sales ManagerReports To: Director of SalesDate: April 4, 2019Written By: Human Resources DepartmentApproved By: Head of HR SummarySuccessfully sell customer promotional plans, incremental displays, and equipment placements that include annual Customer Marketing Agreements and align with the customer’s and the Coca-Cola system’s business objectives and strategies.Evaluate outlet opportunities for new and existing Large Store customers. Develop a customized business plan addressing the critical needs of the customer(s)Work collaboratively with the Merchandising Supervisors/Sales Execution Leads and Merchandisers/Sales Execution Associates to ensure that revenue and profit goals are achieved, and that appropriate inventory levels and merchandising standards are maintained at each storeEnsures a high level of customer service and resolves issues promptlySell in promotional programs and ensure dealer complianceExecute channel and customer promotions/programs that leverage national brand strategiesProactively arrange time and territory to achieve optimum face-to-face selling opportunities. Essential Duties and Responsibilities· Build a strong sales program to identify the strengths and weaknesses of the sales team and sales representative.· Monitor domestic sales and attract new customers.· Provide direction and support for sales associates to meet the sales targets.· Meet with customers to know about the quality of products and their needs.· Develop and implement new plans, strategies, and procedures to achieve the objectives.· Motivate and guide sales associates to improve their performance and increase the sales of the company.· Provide daily sales report to the seniors and ensure that the sales department is coordinating cross-functionally with executives of other departments.· Maintain equilibrium between demand and supply to meet market trends and take competitive advantage. Job Specifications· Six years’ sales experience with at least two years of sales management experience.· University or college degree in business administration or related field.· Excellent communication and leadership skills with the ability to motivate and guide salespeople or representatives. Speaking French is an additional asset. · Must be able to manage people, customer, and business at the same time.· Must have market knowledge to forecast sales and sales planning to develop budgets and processes.· Must be able to negotiate and build a relationship with people.· Must be able to develop and implement strategies to attract customers to promote sales.· Must be flexible and adaptable for working hours.· Must have computer knowledge. Job Standard Performance· Communicate with senior management and salespeople via presentations and meetings to review sales outcome.· Improve processes to meet or exceed sales targets.· Continually learn and apply strategies process programs and competitive features for the growth of the company.· Responsible to advise improvement in orientation and training of the sales team to make them efficient and effective. Performance assessment method Strategies for job enlargement or job enrichmentJob enlargement is a horizontal job design method in which a person is given with additional duties and responsibilities which are not mentioned in the job description.As an HR team, we will provide training for additional tasks.