Yes, the company’s customer’s services department is part of improving a company competence and behaviors. This because staff in customers department can read customers by hearing their voice and in a situation where you can meet them face to face (Payne, 2008). Hence, boosting customer happiness with exclamation and emotions. Customer’s service department staff knows the product the company is offering. They know the ins and outs of the products to be able to help customers on how to use the products hence improving company competence and behaviors .The department staff has clear communication skills hence getting into the problem as quickly as possible if presented with any by the customers. Staff communication habits are directly translated to the customers hence reliable in boosting company competence and behaviors.
Payne, Adrian F., Kaj Storbacka, and Pennie Frow. “Managing the co-creation of value.” Journal the academy of marketing science 36.1 (2008): 83-96.