As a representative of Marty, the 30% rebate would be subdivided to bring in more customers and make the highest profit. 15 % of the rebate would be spent on advertisements and marketing. 10% would be spent on discount for TV sales and the remaining 5 % on salespersons. Marketing would constitute the largest share since it would be important to inform the customers of an offer which was limited. Additionally, it helps to galvanize the market share and expand on the client base, besides building on a better corporate image to beat rivals or competitors like Circuit Country (Trevino, & Nelson, 2016). The image would go a long way in achieving a competitive edge against rivals and thumping authority in the market. The ten percent discount on TV sales would be an incentive for a customer to buy more of the sets. It helps to clear of the stocks as fast as possible and get the installations done. The quality of the TV would be attractive to customers, however, getting such good quality at a subsidized price in a good consumption incentive. It helps consumers make decisions easier to maximize their utility. Salespersons would be given 5% spiff since they can benefit from a huge number of customers coming to consume the commodities. The higher the customers, the higher the increase in the value of the five percent spiff. Moreover, the staff can still be rewarded and compensated using the internal reward system. However, the ethical issues arising is the heavy investment in the marketing on products which need more repairing and maintenance just to get more profits.
Marty should not step in to rectify what is being explained by the sales representative. Instead, he should wait and rectify the issues of concern once the customer is gone. It is because by rectifying the salesperson immediately, he lowers their confidence and let the consumer know that the sales representatives are not the best in the industry or that the information they give is not credible. In addition, the customer might not be able to trust the first information or the second information. It is important to note that consumer confidence is important in maintaining customer loyalty.
The retail store clerks are working on straight commissions and often get little spiffs on certain commodities they sell, hence such information should be made public in the store. Such information forms the basis for inspiring the sales agents on what to expect in the sales they make. The commissions they make, and spiff to expect. It is one of the motivations that a store manager or owner can have on his or her salespersons. Conversely, when such information is posted publicly, the employees get the trust of the owner in terms of service delivery that they cannot be shortchanged. However, it is important to note that such information should be made public, while the management of a store uses other reward systems to motivate and inspire the workforce in their organization.
Trevino, L. K., & Nelson, K. A. (2016). Managing business ethics: Straight talk about how to do it right. John Wiley & Sons.
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