Sustainability

1) What marketing tactics and strategies can Slanket use to reposition its brand to retain market share in the increasingly saturated industry? 2) Summary of the key points from the case (approx. 4-5 key points) -Snuggie’s pricing methodology and viral infomercial marketing (“comfort food of the clothing line”) has overcome its lower-quality product and enthralled […]

In American society, the environmental movement has gained the attention of many people. One of those movements is the “locavores”. Although some benefits are gained within this movements, there are also several less-examined effects of this movement that should be noted as well. People might think they do less harm to the environment, but they […]

This week, unlike previous weeks, we face societies who could effectively manage their cities, in terms of environmental aspects. Their success is, mostly, linked to strong mayoral leadership and people’s active participation in city programs; purchasing city-issues bond or even collecting garbage. These actions showed their commitment to sustainable development. But, this couldn’t be done […]