Olympic Games

In the 2012 Nike “Find your greatness” ad, they use what Donna Woolfolk Cross calls “Glittering generalities” and “Plain Folks Appeal”. The ad was released during the time of 2012 London Olympic Games, it has drawn tons of attention from the audiences and social medias. Nike’s “Find Your Greatness” campaign carries a powerful motivational message […]

The technology right now allows people from different countries to communicate with each other, by airplane, cellphone, email. However in 1892, such technology did not exist, but people unite in different way – Olympic. It is an athletic game originally held in Greece city states every four years in honor of Zeus, their god. Shaped […]