Audience Analysis

The link for the Concept Worksheet #3 is having issues. Go to this website and read the information: answer these questions (they are find on the website as well).

After you have provided answers to the questions, include a 1-2 paragraph reflection on why it is important to plan for your audience.

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Audience Analysis
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Analysis – Who is the audience?
Understanding – What is the audience’s knowledge of the subject? Visit for more information.

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Demographics – What is their age, gender, education background etc.?
Interest – Why are they reading your document?
Environment – Where will this document be sent/viewed?

Needs – What are the audience’s needs associated with your document topic?
Customization – What specific needs/interests should you the writer address relating to the specific audience?
Expectations – What does the audience expect to learn from your document? The audience should walk away having their initial questions answered and explained.

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