Article#1: “Schlumberger Profit Falls Sharply” Link: http://www.wsj.com/articles/schlumberger-profit-falls-sharply-1476998531 Question: What do you think of Schlumberger’s acquisition of Cameron International Corp earlier this year? Is there any way that could help Schlumberger get rid of its current situation? Article#2: “Tesla Sets Price for Self-Driving Feature, Lays Groundwork for Ride-Hailing Service” Link: http://www.wsj.com/articles/tesla-sets-price-for-self-driving-feature-lays-groundwork-for-ride-hailing-service-1476993474 Question: Do you think it’s the right strategy for Tesla to introduce their new “autonomous autopilot system” after only several months when their so-called “self-driving” car crashed earlier this year? Would you like to buy a new Tesla model with Full Self-Driving Capability released next year? Article#3: “Facebook to Add Food-Delivery Option” Link: http://www.wsj.com/articles/facebook-to-add-food-delivery-option-1476882004 Question: What other kinds of features and functions that you’d like to have by Facebook? Do you have any recommendations that could help Facebook develop their utilitarian strategy and keep their users hooked in a long term? Article#4: McDonald’s Turns to Social Media to Draw Millennials http://www.wsj.com/articles/mcdonalds-turns-to-social-media-to-draw-millennials-1476365404 Question: What do you think about McDonald’s strategy to attract millennials? Did McDonald had already lost to its competitors in order to track and respond customer demand on social media? Article#5: Verizon Reviewing Terms of Yahoo Deal as Revenue Slides http://www.wsj.com/articles/verizon-revenue-falls-below-views-1476966420 Question: Earlier in 2008 Yahoo had rejected Microsoft’s offer for $44 billion dollars. Now, Verizon is acquiring Yahoo for $4.8 billion dollars. What do you think is it a good deal for Verizon? Article#6: BBC Struggles to Get with the Program http://www.wsj.com/articles/bbc-struggles-to-get-with-the-program-1476264602 Question: Do you have any ideas for BBC channel to implement in order to improve their business?

 

  • Schlumberger acquisition of Cameron international corp

 

The merger between the schlumberger and Cameron international corp this year had a many set goals and objectives. According to schlumberger’s CEO Paul Kipsgaad, one of the aims was the realization of synergies through the execution of the integrated plans between the two companies. They were also aiming at continuing to deliver quality and safety in their field of operations. They were also to drive a total system performance through closer integrations between the surface and the subsurface components of both production and drilling systems. However, the acquisition of the Cameron is not showing positive results to the schlumberger. This is after its shares fell after the quarterly profits fell by 68%. This acquisition therefore, is not healthy at all for the mandated aims and objectives are not met just a few months before it was made. According to its good performance in the past years, schlumberger can get out of its current situation. This is by identifying the real problem and realizing the controversial issues that need to be addressed urgently. The company should be committed to making changes where necessary and seek assistance from seasoned advisors who will help them in addressing tough decisions (Das, 2015).

 

  • Whether it is a right strategy for Tesla to introduce new “autonomous autopilot systems’.

 

According to Tesla CEO Elon Musk the new “autonomous autopilot systems” will include major improvements with advanced radar processing signals. Tesla owners can will also be receiving software updates over the air. The autopilots can maintain a certain set speed, brake automatically while keeping the vehicle at its lane. Radar will be used to see the things that may be blocked by bad weather or bright sunlight like the one that had made their car to crush. With all these improvements I think that this is a right strategy for the company. I would also buy their new model with the full driving capability. This is because according to the CEO, the safety of the system has been under investigation by the federal regulators since their car crushed in may this year. It is said the crush happened because the bright sunlight made the system not to recognize the tractor that car crushed. The company reported improvements in the system which could have prevented the occurrence of that accident (Kessler, 2015).

 

  • Other features and functions that I would like to be added on Facebook.

 

I would like the following to be added. First, I would like a function that can help someone to search for friends who do not hold Facebook accounts but are on other social media platforms like twitter and Instagram to be launched. I would also like a video call app in the Facebook messager to ensure you to see whoever you are calling. On the utilitarian strategy, I would recommend that the strategy be improved such that so messages should be detected before reaching to the target group. This means that any message that can cause conflict in a country or any place should be filtered before they are read. Also messages that contain vulgar language should also be removed before they are read by people (Urista, 2009). 

 

  • McDonald’s strategy to attract millennials.

 

Social media platforms are used worldwide by many people. By using social media to reach out for millennials in business can be a good idea for you reach out to many people. the McDonald’s strategy is therefore a good one. This is because social media serves as a better way for responding to customers queries and comments. This helps one to generate and gain more ideas. It also helps one to answer to what he/she have been asked consistently. According to Paul Matson a director at McDonald, the company seemed mute on its customer’s complaints contrary to their rivals like Zappas. Com Inc. who have been using social media platforms for long time to respond to their customer’s complaints. This means that McDonalds was losing a big deal (Charon, 2014).

 

  • The deal for Verizon buying yahoo.

 

Yahoo for the last twenty-one years has been an independent company. Integration with Verizon can be an advantages to the company. According to yahoo CEO Merissa Mayer, the deal will increase their revenue through digital advertising. Armstrong the CEO for horizon insist that the merger will end up to be among the biggest portfolios for consumer products in the digital world. This therefore would mean that the merger would create a better yahoo than the current one (Sabat, 2008).

 

  • How BBC can improve their business

 

Despite the past struggles and failures to get on with the program, BBC can use the following ideas to improve on its qualities. First, the business should introduce cites like video sharing cites. The major benefit of implementing this is that what is contained in a video is more understandable for people online. Also it should also consider more use of social media networks. This will help in reaching out for many people. The articles, videos and all what is shared on social media have the greatest extent of circulating globally. Also the business should consider changing their way of work. They is through considerable dialogue with the seasonal advisor who can help in addressing serious decisions (Television, 2008).

 

REFERENCES

Das, S. (2015). Reverse Oil Shock. 

 

Wilmott, 2015(77), 44-51.

 

Kessler, A. M. (2015). Elon Musk Says Self-Driving Tesla Cars Will Be in the US by Summer. 

 

The New York Times, B1. 

Urista, M. A., Dong, Q., & Day, K. D. (2009). Explaining why young adults use MySpace and 

Facebook through uses and gratifications theory. Human Communication, 12(2), 215-229.

Carpenter, M. J., & Charon, L. C. (2014). Mitigating Multigenerational Conflict and Attracting, Motivating, and Retaining Millennial Employees by Changing the Organizational Culture: A 

 

Theoretical Model. Journal of Psychological Issues in Organizational Culture, 5(3), 68-84. 

Sabat, H. K. (2008). Spectrum acquisition strategies adopted by wireless carriers in the USA. 

Information Systems Frontiers, 10(1), 77-102.

 

Television, B. B. C. (2008). A. BBC Radio and Television.

 

 Communication Booknotes Quarterly, 39(3).

 

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