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when a company that has lost in the consumer marketplace, should re-create itself for the corporate market?
Expert Answer
There are many instances when a company has lost in the consumer market place, due to one or more of the factors given below:
- High cost of product
- Less variability or customization of product.
- Lack of customer reach
- Products not suitable for regular customer needs
In that case the company should explore its market place in the corporate market, because of the following factors.
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Answered! when a company that has lost in the consumer marketplace, should re-create itself for the corporate market?…
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- In corporate market, small cost differences doesn’t play much bigger role considering the volume of business.
- Customization is not of much importance or on the other hand the base product can be produced as per the customer requirement, considering the volume of business.
- Needn’t have much transportation issues since the customer base is limited.
- Certain products may be suitable for functional use or industrial purpose.
