What strategic recommendations/initiatives would you make for Domino’s Pizza(i.e., where should they go and how should they get there)?
Expert Answer
Change the dinning conditions in order to attract the premium sector of customers.
Offer a new menu to their customers.
Open business on cities where they don’t have presence
Create the department of business analytics and big data in order to have a better understanding of their market with data from their customers and with this information create marketing campaigns that will be more successful