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What forms of advertisement does your company utilize (newspaper, internet, radio, etc.) and how effective is it?
Expert Answer
In this digital era, my company prefers to utilize internet advertisement and it is very much effective. Few of the reasons for its effectiveness are:
- Broader reach: Since most of the people nowadays are using internet in some manner, the reach is quite broader and message reaches to maximum people.
- Less price: In comparison to newspaper or radio advertisement, internet advertisement costs less.
- Targeted audience: Internet advertisement gives an opportunity to customize the audience whom you want to see your advertisement on internet, which can’t be the case in other forms of advertisement.
- 24×7 advertisement: Such advertisement on internet can run 24×7, and create brand awareness about the company at any time.
- Boosts sales: Eventually the motive of any form of advertisement is to increase sales, and internet advertisement certainly does that. It makes huge impacts on the sales figure of the company.
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