What Exactly Is Gamification, And Does It Help In The Retention Of Loyal Customers, As Well As Help To Attract New Customers?
Expert Answer
Gamification is a process of making virtual games, or other fun tool for solving and applying these game to solve the real life problems.
Yes , Gamification is helpful in the retention of loyal customers as well as help to attract new customers. It can be used for marketing practices. Gamification can create similar products experience in entertainment form which gives end users very nice feeling and ultimately they associate themselves with the products offered by the organization which is using Gamification for products specification and demo for utilization.
A Company can use Gamification to give presentation of products or services with attractive features and easy diagrams to its targeted customers. This will result in more loyal customers if discount offers be included in those virtual games.