Answered! What are the pros and cons of open-ended questions on a questionnaire in market research process?…

• It allows an infinite number of ossibel answers to the market research survey.
• It helps in collecting a omparatively larger amunt of detail to make the research effective.
• It elps in getting adequate answers to certain complex issues which cannot be obtained by close ended questions .
• Fully understand the perspective and thinking of the respondents according to which you can facilitate your research.

Cons of open ended questions on a qustionnarire in market research are –

• It may lead to accumalation of unnecessary data as the respondent gets the liberty of reaching out to not rquired fields.
• It may lead to wastage of time as open ended questions end on the wish of the respondent if not interrupted in between.
• It may also lead to scarcity of information if the market research questionnaire is to be answered in Yes/No.
• You may get only thse answers which you do not need which makes the entire process useless and waste of time.