Answered! Question: 13. It is quicker and cheaper to get primary data compared to secondary data. a. true b……

Expert Answer

Answer:a.False

Explanation:
Why Because   Here Secondary Data Refers to Data Collected by Someone other than the user. ie.The data is Already analysed by someone
so It  is Cheaper And Also Quiker,

->Where Primary Data is Collected in the course of doing Experimental Or Descriptive Research.Performing by Servey or by the Observation
Hence it is cost And Not Quiker. 
               
->Secondary data is data which has been collected by individuals or agencies for purposes other than those of our particular research study.
->For example, if a government department has conducted a survey of, say, family food expenditures, 
 then a food manufacturer might use this data in the organisation's evaluations of the total potential market for a new product.
 Similarly, statistics prepared by a ministry on agricultural production will prove useful to a whole host of people and organisations, 
 including those marketing agricultural supplies.

->So No marketing research study should be undertaken without a prior search of secondary sources.

->The time involved in searching secondary sources is much less than that needed to complete primary data collection.

 ->It is far cheaper to collect secondary data than to obtain primary data.
 For the same level of research budget a thorough examination of secondary sources can yield a great deal more information than can be had through a primary data collection exercise
 
->Secondary sources of information can yield more accurate data than that obtained through primary research
 It should not be forgotten that secondary data can play a substantial role in the exploratory phase of the research 
 when the task at hand is to define the research problem and to generate hypotheses.