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Please list and describe the four intangible assets that can be most directly influenced by training and development?
Expert Answer
The four intangible assets that can be most directly influenced by training and development are:
- Customer relationship is the most important intangible asset that can be improved using training and development.
- Goodwill is another important intangible asset where employees can be groomed to maintain company goodwill and code of conduct.
- Brand recognition is another important intangible asset which can be improved using channelized branding and improving employee’s skill to further enhance brand recognition.
- Patents and copyright is another important intangible assets which needs proper training in order to protect company related intangible assets.
