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Per the text, the health care industry is known as one of the most complex operational environments, placing a premium on excellence in strategic planning and management. Determine the key reasons why health care marketing professionals should realize such complexity. Provide an example to support your rationale.
Expert Answer
The health care industry directly links with the lives of the people. Any misjudgement for wrong diagnosis can lead to huge loss of life, which is inrepairable. This is the main reason why healthcare professionals should realise such complexity. As a health care professional, one should aim on providing quality services which will have a direct impact on the patients. The professional should strive on gaining more knowledge on the new kind of diseases which might effect people and research on finding cures for them.
For eg: In the addition to the Ebola news,which has put a spotlight on operational risk in the healthcare industry, the provider sector continues to undergo massive change in other areas:
- Legislation and regulation are putting massive pressure on provider costs (Affordable Care Act (ACA) implementation)
- Rapidly advancing technologies allow better access and new business models to evolve (Vertical and horizontal mergers, Accountable Care Organizations)
- New health challenges (Ebola outbreak, focus on chronic disease) are stressing management systems and operational standards
