Answered! People talking about the equipment they bought from REI (an outdoor activity equipment store) is an example of the…

People talking about the equipment they bought from REI (an outdoor activity equipment store) is an example of the following way of developing customer loyalty: Select one: a. Signs, logos, or brands b. Word of mouth c. Popular culture d. Advertising

Expert Answer

Signs, Logos or brand communicates only the emblem (the brand identity) and nothing more than that. A person who is seeing the brand/logo/sign for the first time would not conclude anything except the identity symbol.

Word of mouth is the type of mode of communication when the details/information about a product/service/event etc. continues to spread from one person to next and so on through verbal communication.

Popular culture is the culture based on taste of ordinary mass and not a specific group of people.

Advertisement is synonymous with promotion of product/ services through types of media including print/ audio/ television/ internet website etc.

Thus, when people talk about their purchase of a product from a store, the name and information about the store spreads and more and more people become aware of the store.

Therefore, this is an example of “b. Word of Mouth”

ANSWER: b) WORD OF MOUTH

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