Answered! One of the telltale signs that a brand has neglected their market positioning is that they feel misunderstood by their…

One of the telltale signs that a brand has neglected their market positioning is that they feel misunderstood by their target audience. If your audience misunderstands you, there’s a good chance that you misunderstand yourself on some level. what can you do to reach your audience?

Expert Answer

A misunderstanding between the brand and target audience takes place when the management team of the brand suffers from the marketing myopia. Under marketing myopia, management team thinks that they know what is liked by the target audience. But, in reality the target audience likes different features. Thus, misunderstanding between the brand and target audience begins.

To correct the scenario, following steps can be taken to reach the audience in a correct way.
Step 1: Identify the best features, characteristics and need satisfying ability of the brand
Step 2: On the basis of findings of step 1, identify the target audience
Step 3: Apply AIDA (Attract, Interest, Desire and action) model to build the most suitable marketing communication plan. It will build communication with the target audience and build the brand positioning among the consumers.
In the first part of step 3, marketing communication attract target audience and they acknowledge the brand. They come aware of the value offered by the brand. In the second part of step 3, marketing communication builds interest among the target audience and they develop the desire for the product. Finally, they move to take action to buy the product.
While implementing the above steps, a positive connection between the brand and the target audience builds that is the result of better brand positioning among the target audience.

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