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Managerial Marketing: Chapter 14-16
A mind map is used regularly in business as a way to represent ideas conceptually using few words. Often, the purpose or strategy of business can be lost in the trees of the forest. This dynamic certainly is true for marketing, as the tactical often overrides the strategy without rhyme or reason.
Assignment: Create a mind or conceptual map of marketing strategy. (Below is a link that explains mind maps and gives examples.)
http://www.mindmapping.com/
http://www.mindmapping.com/mind-mapping-in-business.php
Expert Answer
Attached is the Mid Map, which divides the marketing mind map into 4 areas, Marketing promotion, Set target, Managing Competition and consumers.
