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Justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine marketing analyses and audits, and set marketing goals and objectives such as Return on Investment (ROI), etc. Provide one (1) example of the use of marketing plans in this fashion to support your rationale.
Expert Answer
To use marketing plans as an instrument gives the marketers ample opportunity to present the value they provide through the products or services. These plans may be of strategic importance and have their own values in providing growth opportunities for the particular organisation. Marketing plans may include routine analysis of the marketing strategies that has been applied by the organisation, management by objective strategies and its implementations etc.
Example of using marketing plan is to setting the goals of the marketing strategies with step by step scrutiny with the particular marketing plan.
