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In marketing, to what extent does the consumer decision-making process apply? And to what sort of purchases?
Expert Answer
For the market to understand the customers when buying a product there are five stages included.
- First of all the customer should have a valid reason or should be needy to buy a particular product. This relates to searching and evaluation of the customers when buying products.
- When a customer needs a particular product, the customers analyze the different scenarios of it. They depend on ads or even the experiences of other using the product etc. A good recognition thus an important part here.
- The customers may check for other alternatives of the product they need. They analyze the different products and choose the one which they feel best after the evaluation and studies.
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