Answered! How does strategic analysis at the corporate level differ from strategic analysis at the business unit level? How are…

How does strategic analysis at the corporate level differ from strategic analysis at the business unit level? How are they related? Provide a conceptual or real example of a corporate-level strategy and a business-level strategy

Expert Answer

Strategic analysis at the corporate level- corporate level strategy is a high level strategy made by board of directors, administrative officers, chief executives and operating in distinct markets. This level of strategy deal with business to maximize value of stakeholders and entire business. In corporate level different strategies are made to use resources to create a strong corporate value. Porter’s generic strategic are used in this analysis. Boston matrix, VRIO analysis also used to gain competitive advantage.

Strategic analysis at the business level- the business level strategy is comprised of business and corporate managers. It deals with specific business units to gain competitive advantage. SWOT analysis, USP analysis used to strengthen the business competitive position by addressing opportunities and threats. Business level strategies are developed by middle level business unit managers and upper level managers.

Example of business level strategies- acquiring economic sources at lower costs than other companies, effective production resources, unique goods by other companies.

Example of corporate level strategy – Apple, American airlines

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