Having a link to your web site on another web site with an attractor messages attached is an example of the following way of developing customer loyalty: Select one: a. Signs, logos, or brands b. Word of mouth c. Popular culture d. Advertising
Word of mouth is the type of mode of communication when the details/information about a product/service/event etc. continues to spread from one person to next and so on through verbal communication.
Popular culture is the culture based on taste of ordinary mass and not a specific group of people.
Therefore, it can be concluded that none of the above represents the phenomenon of having a website on another’s website with an attractor message.
This phenomenon is a type of advertisement through which customer is enticed to visit the website which has been advertised, go through it and understand what does it stand for the customer. In this process, customer may develop an affinity to use the product/service what the website stands for.
Therefore, answer would be “advertising”
|ANSWER: d) ADVERTISING|