Answered! Everyone knows that markets no longer have to be regional or even national. Operations can almost as easily be…

Everyone knows that markets no longer have to be regional or even national. Operations can almost as easily be international as that can be local. Amazon, for instance, tracks the locations of its customers and it can sell just as easily to a customer in Singapore as it can in its home city of Seattle. Because people in different countries are not all alike and have different expectations, how can you develop a strategy of internationalism within the home operation in order to support international operations? Using the “Dashboard” approach, identify and discuss the key measures that you would use to monitor your company’s performance along the international operating chain.

Expert Answer

Its true that markets are no more regional or national, but global. However, there are more differences than similarity in customers across markets. It depends on product as well as service offerings too. There may be products which may be uniform asll across the world- may be the latest IPhone model. However, the menu of MacDonalds in US and in India will be completely different. What this means that across different markets, needs may be same but they are fulfilled by different products or may be in terms of product adoption, modifications etc.

Bringing internationalism in home operation: Some of the factors which can be easily adopted from any international operations are productivity metrics and tracking. SOPs, category management principles, use of social media to influence purchase, data mining techniques- these are quite replicable across globes. The customized portions of supply chain may include product basket, pricing, purchase patterns, delivery modes and schedules, customer expectations etc.

The dashboard approach can be equally applicable for a local as well as for international apporach.

First, can be the identification of kep performance indicators or metrics. They may be quite similar across markets or may need customization. Since, these indicators will be parameters of performance, its very necessary that they needs to be identified carefully and tracked regularly.

The dashboards can also be linked to Operating plan of an orgnization and can be monitored against the same.

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