Answered! Does your company cater to a niche market? If yes, explain. If not, can your company benefit by entering into a niche market?…

 Yes. My company caters to a niche market, under which we target a portion of a market segment rather than the whole market in general, people who possess homogeneous needs and characteristics and who requires our company’s products and services. We target a small portion of the market, the fraction of people whose needs have been not served well whom we can offer our products and services. And, to target the niche market, we ensure that smart marketing techniques are being used to identify what the customer wants.