Discuss how a service blueprint might be used in each of the following areas in this organization: marketing, human resource management, and operations
Expert Answer
Service blueprint refers to a map or process flow charts that is used for desining services. It simplifies service complexity by presenting graphically operation of an existing system. A service blueprint coordinates the work done by different department of an organization, by showing out their role in process. Service unit managers o marketing department employ blueprints in their decision making process. They use blueprint to setting right strategy, resource distribution, integration of function of different departments and performnace evaluation. Marketing managers emloy blueprints in research of customer in order to get key elemnets which satisfies customer. Human resource managers use service blueprint for job openings , job description, job evaluation, job specification and training and appraisal schemes. Operation department use service blueprint to identify cost, revenue and capital invested in operation process to run smoothly.