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A cultures values affects the demographics because it tends to welcome those of similar characteristics because they are easily able to fit in. How would you define your demographics vs. your psychographics?
Expert Answer
What are demographics? Demographics are hard fact about who you or your intenteded sample of study is. Demographics include hard facts like age, sex, education, salary, marital status etc. All of these data values are hard facts are extremely useful to any marketeer who wants to know more about the target group.
Wht are Psychographics? As the term is self explanatory, Psychographics help a marketeer understand the all immportant question of “why” someone buys a product. Psychographics contains information on spening habits, hobbies, values etc.
Both demographics and psychographics combine together to form buyer or individual persona. Let us take a small example to understand it better. As the question asks to define self demographics v/s self psychographics, we will take our own example.
Demographics
Age – 20 years
Sex – Male
Income – Between 0 – $20000 per year depending on the allowance you get
Marital status – Not married
Education – Pursuing Bachelor’s degree in Pure Sciences
Employment – Part time librarian at university library
Psychographics
Active on Facebook and Twitter
Active contributor in community forums dealing with pure sciences
Likes to travel solo
Volunteer in several community forums promoting child education
Is looking for a full scholarship covered Masters in Applied Physics
If you look at above mentioned demographics and psychographics, you can appreciate the fact that demographics only help you get a hazy outline of an individual. While you can for sure bracket this individual in certain income group and target products accordingly, you are not sure if this person will buy that product or not. Just by demographics alone, you might want to target club membership for college graduates filled with various outdoor activities but it is highly unlikely that he will buy it. Why will he not buy it, you may ask the question. The answer lies in the psychographics. The person is a volunteer in multiple community forums and loves to help others and add value to their lives. Such a person who definitely like to spend his free time doing something for the community rather than taking a hiking trip.
It is clear from above example that we need both demograhics and psychographics to understand ourself as well as our target market better.
