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A __________ is when manufacturers direct their promotional efforts toward channel partners to convince them to order and stock products.
1. multi-marketing strategy
2. skimming strategy
3. push strategy
4. pull strategy
Expert Answer
A __________ is when manufacturers direct their promotional efforts toward channel partners to convince them to order and stock products.
1. multi-marketing strategy
2. skimming strategy
3. push strategy
4. pull strategy
