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Diamond Stars Group of companies From: CEO Myanmar Imperial Clinic (MIC) Date: Subject: 04th April, 2013 Analytical Report on Business Organization Executive Summary In early 2009, Myanmar Imperial Clinic was set up by Myanmar Medics Co. , Ltd. Because of its extensive range of medical services and accurate diagnostic tests by international recognized specialists and outstanding clinical staff, it was famous and generated profits at that time. But along with the competition of high investing clinic, lack of control of the specialists and insecure environment of the staff, the organization’s performance has declined in 2012.
Therefore the reputation of the clinic gradually goes down. So that in 2013, Myanmar Medics Co. ,Ltd. was being acquisition by Diamond Stars Group of companies which is operating in various industries in Myanmar. The organization will be reformed by the encouragement of our chairman. Profile Name Location – Myanmar Imperial Clinic (MIC) – Hledan, Kamaryut Township – 8520 sqft – 6 stories building – 40 bedded general health care centre ? 166 employees
Compound Size Building Type Size Fifth Floor Fourth Floor Third Floor Second Floor First Floor Ground Floor Building Information Ground Floor – Reception, Emergency, Pharmacy, Lab, Cashier First Floor – 15 Outpatient Rooms, Waiting Area, Store Second Floor – 1 Operation Theatre, 1 Labour Room, 10 Inpatient Rooms for OG Third Floor – 20 Inpatient Rooms for Medicine & Child Fourth Floor – 1 Operation Theatre, 10 Surgical Inpatient Rooms Fifth Floor – Clinical Office Proposal for the Restructure of the Organization (1) Long Term Plan/Strategy Vision: Being a provider of health care service renown for compassion, sympathy and respect on human being in pursuit of own healthy and well being state by applying high quality tools and skilful professional in ensuring long term effectiveness, MIC stands for saving your money, time and lives.
Mission: With knowledge, skill and passion, we all do value and respect our patients and clients’ desires. We value our patients as the way we value our professional. We care our patients as the way we do to our family.
We practice our best knowledge in our work. Objectives: To increases overall satisfaction rates of patients, employees, doctors and visitors. To ensure patients receive the ultimate care and medical attention to bring about a speedy recovery. To increase range of services for customer needs and demands. To maintain safe and hygienic environment. To achieve 99% of patient feedback To provide early diagnosis and affective treatment to all clients with different diseases. To be recognized our clinic as a trusted obstetrical clinic within the first three years. To expand our service in diagnostic and treatment year by year.
To improve and maintain our treatment procedures and emergency services (1. 1) ? (1. 2) ? ? ? ? (1. 3) ? ? ? ? ? ? ? ? ? 4 (2)Fundamental Characteristics of Organization (2. 1) Old Organization Structure versus New Organization Structure Our organization structure allows for its efficient management. Here is the l evel s of management and the activities of specific departments within each level. Old Organization Structure New Organization Structure 5 (2. 2) Work Specialization To achieve competency of each and every staff, a proper and distinctive job descriptions is vital. (2. 2. 1) Marketing Department ? ? ?
Survey the market situation and changes Analyse the customers’ feedback Develop marketing strategies and mix (2. 2. 2) Finance Department ? ? ? Manage and oversee budgeting Report income statement, statement of financial report and statement of cash flow to executive level Manage income and expenditure. (2. 2. 3) Administrative Department ? ? ? ? Support and coordinate the operation of the individual department Establish hospital policies and procedures Perform public relations Supervise maintenance service, information service, housekeeping and transportation services (2. 2. 4) Human Resources Department ? ? ? ? ? Perform job analysis, job description, job specification, job allocation and job rotation Recruitment Training and development Create safety and pleasant environment Negotiate with the visiting specialists HR Planning (2. 2. 5) Medical Service Department ? ? ? ? For doctors ? to diagnose problems, prescribe medicines, be ready to on call, to make regular rounding and monitoring patients For nurses – to emphasize on nursing care For lab technicians ? to support with accurate diagnosis and to maintain medical laboratory equipment For Pharmacist ? to monitor the storage and quality of drug 6 (2. ) Chain of Command “An unbroken line of authority that links all the persons in an organization and shows who reports to whom” (Myanmar Imperial College 2013, Pre? Master Course of Business Administration, p? 60) In a clinic, a proper and clarified chain of command is the fundamental requirement to maintain and precede medical procedures. Within the clinical departments, all the junior medical doctors must report information concerning with patient to senior medical doctors. These senior medical doctors have to report only the necessary complaints and patient’s conditions to the principal medical doctors.
Master Course of Business Administration, p. 62) On the clinic side, the span of management of manager ranges from 10 to 20 while the administrative side the span of management is less than 10. Our organization require less supervision because of ? ? ? Daily work procedures of medical staff are quite stable, routine and repetitive (eg. History taking and clinical examination and monitoring, injection) Staffs are concentrated in single location (e. g. If the staff suits with his current position and if he does not want to shift, we will maintain his place)
