Advertising Media
Hello, I need an advertising media fact sheet. It should show up eight different mediums (like radio, television, newspapers). Every medium should be described with 50-100 words. Please don´t use bullet points. The short description should make it possible to decide whether a product should be advertised with this kind of media or not. Especially considering the following questions: who would buy the product, where it would be distributed, when it would be advertised, how much money would be available for advertising. For more information please read, https://en.wikipedia.org/wiki/Advertising_media_selection
The media sheet is needed for an experiment where different people have to choose with which of the mediums a fictional product should be advertised. They decide according to the questions above. It should be a little renewal of the original experiment which also contained such a fact sheet. Earley, P. C., Wojnaroski, P., & Prest, W. 1987. Task planning and energy expended: An exploration of how goals influence performance. Journal of Applied Psychology, 72: 107-114.
