Minimum: 9 page paper
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Advertising Campaign for a real product
- Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success.
- Analyze the five (5) forces of competition to determine how they impact the company.
- Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
- Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
- Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
- Select two (2) corporate governance mechanisms used by this corporation and evaluate how effective they are at controlling managerial actions.
- Evaluate the effectiveness of leadership within this corporation and make at least one (1) recommendation for improvement.
- Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.