Groupon’s value proposition of its customers is convenience, availability, low prices, and a wide range of products they offer to their clients. It also creates good customer relations by sending personalized email and retains customers for future business. The value proposition for its featured business is advertising, serves as a platform for acquiring new customers, provides geocentric coupons, offers business description and provides a powerful word of mouth advertising. Groupon generates revenue from subscription fee of businesses, the size and number of deals they manage to sell, and income from companies that use Groupon advertisement space. As a business owner, I would invest in Groupon to generate business because it is a masterpiece in creating brand awareness for businesses, create new customers, and advertises the business at a fair price.