Sports Business Journal

Topic: As discussed in Chapter 11, the objective of sport promotions are to expose a sport product or service to the intended target market. Your task for this forum is to research what you consider the best sport promotions you are able to locate.

Please present the promotions to the class and share your opinion of why you think they are/were so effective.
The goal of this discussion is to provide further objective analysis of research that will stimulate thought-provoking questions, marketable ideas, and lead to a greater understanding of the essence of sport marketing. You will need to react to other classmates’ threads by building upon their ideas, advancing the discussion and leading to some synthesis.

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Based on the current issue, any archived issues of Sports Business Journal (SBJ), or personal experience, please research this topic and support your opinion, with a citation or citations. You may, but are not required to, use any articles or resources you locate outside of SBJ. The following link (http://libguides.liberty.edu/c.php?g=564100) provides a sport management specific research portal at the Liberty University Online Library that may be used for this assignment.

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