As a salesperson for Cedar Point Amusement Park representative, the obligation to sell to corporate organizations about the destination Cedar comes with great responsibilities and expectations from the clients and the organization itself. Per se, there are a number of basic knowledge and tangible knowledge that a person would be required to possess to be an effective sales representative of Cedar. To be an effective salesperson, one would need knowledge about consumer behavior, needs, taste, and preference (Horner, & Swarbrooke, 2016). When a salesperson is knowledgeable about the needs of the consumers, he/she is able to sell the good part of the organization that is attractive to the prospective corporate organization. Additionally, one must be informed about the market trends, and factors that can affect sales either positively, or negatively. Additionally, competitor`s strengths and weaknesses must be known to establish a competitive strategy for Cedar. All this help in making the distinction among various competitors and why Cedar is thus the best destination.
The knowledge required to be an effective salesperson for Cedar can be acquired through the education system. The education of a person comprises of his academic qualifications where one is trained in the field of sales and marketing or business management. Such education would equip the employee of effective negotiation skills and transaction of business deals. According to Clarke, 2016 the knowledge can also be gained through internal organizational mechanisms of training, attending seminars and conference of relevance to an employee. It constitutes the process of equipping employees with skills to be able to deliver on their qualifications. Seminars help the sales representatives to get to know the perspectives from experts and other experienced colleagues. Training gives emerging trends and market factors which are critical for sales representatives. Mentoring equips them from their seniors on how to navigate the industry and acquire best skills and practices.
The type of system which can be used to store the knowledge can be on the cloud computing system where the information is safe, and cannot be corrupted. Additionally, mobile apps can be used to store the information and used as need be. Templates can also be used to store the knowledge hence can be retrieved anytime as need be. It is however imperative to note that the best place to store knowledge is the human brain and the experience garnered over time. However, the human memory cannot store and remember the information 100 percent thus the secondary avenues like apps, and clods.
There are a number of prospective clients who can use the facility including:-
- Team Builders Plus. This is another possible lead for Town and Country. The contact address is 112A Centre Blvd, Marlton NJ, 08053 which was obtained from the company website.
- Team Bonding is a company that operates in two countries USA and Canada. As such, it has locations in several towns and cities thus the only viable address is the Website.
- Boeing is a lead company that can host employees or various stakeholders on a number of activities at Town Country. Boeing Commercial Airplanes P. O. Box 3707, Seattle, Washington 98124, 206-655-1131. The information was obtained from the website of the company at https://www.boeing.com/contact-us.page
- CNN. The Cable New Network is a new organization covering global news. Its address, 1 CNN Center, Atlanta, Georgia, 30303, United States was obtained from the website, http://center.cnn.com/.
- Apple Company is able to use the facilities of Town Country. The contact address was obtained from the website of the company https://www.apple.com/ca/contact/
An event is referred for Town and Country which will host a company employees for a team building, seminar and a training session. The organization would need a conference hall, for the training and seminars. However, for the team building, the firm would need playgrounds, team games equipment, swimming pools, and golfing facility.
Clarke, M. (2016). Addressing the soft skills crisis. Strategic HR Review, 15(3), 137-139.
Horner, S., & Swarbrooke, J. (2016). Consumer behavior in tourism. Routledge.