right525Name:Sokhonn Lynin ( ???? )
Department :Computer Engineering
5850020000Name:Sokhonn Lynin ( ???? )
Department :Computer Engineering
Corporate Social Responsibility of Starbucks
TOC o “1-3” h z u I.Introduction PAGEREF _Toc4710739 h 1II.Theoretical Background PAGEREF _Toc4710740 h 21.Human Resource Strategies PAGEREF _Toc4710741 h 22.Marketing Environment PAGEREF _Toc4710742 h 23.Management Practices PAGEREF _Toc4710743 h 3III.Conclusion PAGEREF _Toc4710744 h 3Bibliography PAGEREF _Toc4710745 h 3
IntroductionEvery company needs a successful marketing strategy in order to ensure that the business is conducted in a socially ethical way.
Building strong relationship is an important factor to maintaining a companys sustainability, which involves a wide range of activities such as working with local communities, responsible investment, improving relationship with customers and employees, and consideration on environmental impacts. To depict a practical model of a potential strategy execution, Starbucks is an example of sustainable strategy along with initiative planning and effective management.
Theoretical BackgroundCorporate Social Responsibility (CSR) is a form of corporate self-regulation incorporated into a business model which assures the companys social accountability to its stakeholders and the public.
The view of Corporate Social Responsibility was limited to philanthropy, then switched to the emphasis on relations in business society that referred to the contribution provided for solving social issues. In the new form of CSR, social performance was bonded with market performance. Oliver Sheldon advocated management to economize and use the available resources efficiently and effectively in order for business to both create wealth in society and provide better living standard CITATION Bic03 l 1033 (Bichta, 2003).
Human Resource StrategiesStarbucks was originated in Seattle and has grown to 27,339 retail locations worldwide CITATION Num19 l 1033 (Number of Starbucks Stores Globally, 1992-2018, 2019). Unlike other companies, Starbucks employees are considered as partners and offered special trainings in order to develop a better understanding of new methods and techniques in sales. Human resource management policies adopted by the company reflects its strong commitment in valuing the human resource.
Marketing EnvironmentPositioning is the core to define and modify the characteristics of a companys products. As a response to the logistically planned Corporate Social Responsibility campaign, in 2014 Starbucks opened its first community store in Korea to address the social needs across the country while offering opportunities to young people who seeks to get involve in the economy CITATION Sta14 l 1033 (Starbucks, 2014).
Management PracticesStarbucks delivers its brand value by carrying out the product management for value creation, customer management for passing the value to the customers, and branding management for the communication of these values. One of the contributors to Starbucks success is how its operations management uses various productivity criteria. It has premium design for its products and services, and uses the premium eccentric in quality management. Starbucks location strategy and the layout design of each branch pushes workflow efficiency to the peak. Its HRM also incorporates organizational culture in all business areas with the addition of the global supply chain.
ConclusionStarbucks is a great example of company that plans logical strategies and implements effectively. Rather than just strictly sticking to the CSR strategy, Starbucks takes the time to measure, evaluate its program, and bend in to adapt with any kind of circumstances a business may face. Starbucks is the proof that a well-organized CSR program leads to huge success of the business.
Bibliography BIBLIOGRAPHY Bichta, C. (2003). Corporate Social Responsibility and Environmental Management. John Wiley & Sons, Ltd. and ERP Environment.
Number of Starbucks Stores Globally, 1992-2018. (2019, Mar 12). Retrieved from Knoema Corporation:
Starbucks. (2014, Oct 01). Starbucks Opens First Commuity Store in Korea to Create Pathways to Opportunity for Youth. Retrieved from Starbucks Stories: